Pay Per Click (PPC) advertising or “paid search” is a development of search engine marketing whereby an advertiser pays the search engine for a level of prominence that would otherwise not be achieved from natural search rankings alone. PPC is typically used to supplement an advertiser’s “natural search” rankings to gain a higher or “page 1″ level of visibility on businesses’ main keywords (where, for example, their natural search placing might be several pages into the search results).
The ROI on SEM is often lower than that of Search Engine Optimisation (SEO) due to the need to pay for keyword advertising on top of the cost of managing the campaign. The upside is that the increase in traffic generated by SEM will be much quicker than by using SEO and can be highly targeted – creating valuable leads with a high chance of conversion.
We can work with you to create a PPC campaign or to design and implement a Search Engine Marketing Strategy.