Media planning is the science of using hard data on demographics, geographies, and media impressions to build a calendar of advertising activity. Our media plans put your advertising messaging in front of the right audience, where they are most likely to see it.
Our media planning services include three basic deliverables:
Demographic targeting
Analysis of your target demographic groups and how they use media. We use leading research tools such as MRI, a national study of global consumers, to pinpoint your prospects' media preferences.
Geographic targeting
Assessment of geographic waste. Many regional or local media campaigns have "spill," where some of your advertising falls outside a target geography. We use mathematical analysis to determine the exact percent of your buy that is wasted, and then optimize the overall media plan to remove waste and free up funding.
Media forecasts
Sophisticated forecasting of impressions, CPM, GRPs, and lead generation. Our media plans are more than flowcharts — they express the exact impression counts you will achieve, and compare the cost options of different media formats.