Media buying means negotiation, period. We have deep expertise in the nuances of researching, negotiating and implementing advertising placement. Our media buyers are experts in all formats — television, radio, print, guerrilla, outdoor, search and the internet — and have contacts in all major media outlets. We can turn your campaign on fast, free up (and reinvest) 10-40% of funds with negotiations, and pinpoint creative ways to make your budget generate more results.
Incentive's media buying services include:
• Research of all appropriate media vendors
• Requests of media vendor proposals
• Evaluation of all components
• Negotiation of media rates
• Finalization of the buy
• Generation of insertion orders
• Confirmation of scheduling
• Invoice reconciliation
• Affidavits and proof of performance
• Post-buy reports
• Value-added media services
• Payment to media